Find What’s Costing You.Fix It With AI.Keep It Running.
We diagnose where your business loses time, money and customers, fix the process, then deploy and manage the AI that keeps it fixed.
Read the sample transcript
“Thank you for calling Lumen Skin Studio. This is Avery, the studio's AI assistant. I can help you book a consultation, answer questions about our services, or pass a message to our team. Are you calling about a new consultation today?” An example AI receptionist for a fictional business, Lumen Skin Studio.
Your business runs. It just runs harder than it should.
Each one is a hidden business tax you pay every month, whether it shows up on the books or not. Choose the one that sounds most like your week.
Operational intelligence
See your business the way we do.
Most providers start by selling you a tool. We start by measuring how your business really runs, so every recommendation is backed by your own numbers.
Where the hours go. Admin time measured, job duties mapped, double entry found.
Where customers slip away. Missed calls, slow replies and follow-ups that never happen.
What your tools really cost. Every subscription, overlap and gap between systems.
How you show up to customers. Brand, website, reviews and competitors, and where new revenue could come from.
What could stop you. What happens to your clients if a system or a key person goes down, and how long you can afford to be down, in dollars.
What to fix first. A ranked plan with the impact estimated in ranges, not guesses.
AI Readiness Assessment: $2,500 at the founding rate ($3,500 standard), paid once and credited in full toward your Transformation project if you go ahead within 30 days of your results review. 3× Guarantee: if we don’t find opportunities worth at least 3× the fee you paid, per year ($7,500 at the founding rate), your fee is refunded. How it works
Operational intelligence reportEXAMPLE
Lumen Skin Studio · fictional business · 9 employees
2.6out of 5
Overall operational postureDeveloping
ReactiveDevelopingManagedOptimized
People3.1/5 out of 5, people
Process2.2/5 out of 5, process
Technology2.4/5 out of 5, technology
Governance2.8/5 out of 5, governance
Admin hours a week
31
Missed calls a month
46
Tools in use
11 4 overlap
Fix first
After-hours calls go to voicemailDEPLOY
Intake forms re-typed into 3 systemsTRANSFORM
No one owns follow-upASSURE
Illustration of the report format for a fictional business. Not a client result.
Client Results
Real businesses. Start to finish.
Two owners, one approach: we assess, fix, deploy and keep it running.
Four disciplines, in order. You see the plan and the investment before anything is built.
ASSESS
Know exactly where time and money are lost.
Workflow and systems review
Performance baseline
Ranked opportunities with a business case
What happens
We talk with you and your team, walk through how the work really flows, and review your tools, costs and numbers.
What you get
Your AI Readiness Assessment report: scores, where time and money are lost, your risks and recovery time, your AI Readiness Score, and a ranked plan with the impact estimated in ranges.
Your part
A few conversations and the numbers you already have. You decide what happens next, with no obligation.
TRANSFORM
Fix the process before adding technology.
Process redesign
Connected systems and handoffs
Less rework and double entry
What happens
We redesign the processes causing the most friction, update job duties and documents, and remove double entry.
What you get
Clear written processes, updated roles and a clean setup that’s ready for automation.
Why it matters
Automating a broken process only makes the mistakes faster. We fix it first.
DEPLOY
Put AI and your systems to work, in one place.
AI employees, with people in control
CRM, phones, booking and marketing on one platform
Connected to the tools you keep
What happens
We set up your platform (customers, calls, booking and marketing) around the fixed process, and put AI employees to work on defined jobs.
What you get
One platform and one login, plus AI employees with a job description and a supervisor on your team.
Your part
You approve each AI employee’s job before it goes live.
We monitor your systems and AI employees, fix anything you raise in a support ticket, and review results every month.
What you get
A monthly report against your baseline, governance records, and specialists who step in when results stall.
Your part
A short monthly review. You’re never left to figure it out on your own.
Built on People · Process · Technology · Governance
One platformCustomers, calls, booking and marketing in one login
AI employeesAnswering, booking and following up, supervised
SpecialistsOperations, marketing, sales and governance
Never left aloneTickets, monthly checks and reports, included
FirewatchManaged Operations
Firewatch Managed Operations
After the four steps, we run it with you.
Everything we build lives on one platform that we manage with you, backed by part-time specialists across five functions, as your plan includes. Corporate-level expertise, without the corporate budget.
Four options: the $2,500 AI Readiness Assessment, or plans from $2,500/month + a one-time Transformation project
Most providers sell you one piece. We’re accountable for all of it.
Software gives you tools. Agencies give you bots. Consultants give you advice. Firewatch diagnoses, fixes, deploys and manages, and we don’t deploy and disappear.
What you get
Software platforms
AI agencies
Consultants
RecommendedFirewatch
Typical cost
$100–$600/mo
One-time build
$3,500–$5,000/mo, one role
From $2,500/mothe whole team
Diagnoses your business before recommending anything
No
No
✓Yes
✓Yes
Fixes the process, not just the symptom
No
No
✓Yes
✓Yes
Deploys AI employees
Add-on
✓Yes
No
✓Yes
Business platform: CRM, phones, booking, marketing
✓Yes
Sometimes
No
✓Yes
Supports and fixes it after launch
Help articles
Varies
No
✓Yes
Governance and human oversight of AI
No
Varies
Sometimes
✓Yes
Results measured against your baseline
No
No
Sometimes
✓Yes
A general comparison of common provider types, not of any specific company.
Meet the Founder
From One Business Owner to Another.
You built something real. Here’s why I built Firewatch to stand behind it.
A note from our founder
Running a business takes more than most people realize. You’re responsible for your customers, your employees, and keeping everything moving, often while figuring things out on your own. After nearly two decades working alongside large corporations and small businesses, I’ve seen the gap firsthand. Large companies have entire departments dedicated to solving problems, while business owners are often left wearing every hat. And too often, someone comes along selling another solution without ever understanding the problem.
That’s why I founded Firewatch Intelligence. We listen before we recommend and assess before we implement. We take the time to understand how your business actually operates, uncover what’s costing you time, revenue, and opportunities, and identify risks you may not even know exist. More importantly, we show you what’s possible when those challenges are addressed. We put the findings, financial impact, solutions, and investment in front of you. No pressure. No unnecessary technology. No surprises. You stay in control.
Here’s what makes us different: we don’t just tell you what needs to change. We help transform it, build what you need, and stay involved to keep it working. We earn your trust through patience, transparency, communication, and accountability, not promises. You didn’t build your business to spend every day fighting to keep it running. You built it to become something greater. From one business owner to another, you deserve a partner who sees what others miss, protects what you’ve built, and helps you achieve what’s next.
Ron JohnsonFounder & Managing Principal, Firewatch IntelligenceSee What Others Miss.CISSP · NIST AI RMF Practitioner · ISO/IEC 42001 Lead Implementer · ISO 27001 Lead Implementer · ISO 9001 Lead Implementer · U.S. Marine Corps VeteranNearly two decades in cybersecurity, risk and AI governance, including AI security governance at a Fortune 1 retailer and governance programs at a global healthcare company.Prefer to write to me directly? ron@firewatchintelligence.com
Our experience, working for you
What our experience means for you
Tap any area to see how it helps your business.
For you
We find the real bottleneck before recommending anything, so you fix the cause, not the symptom.
For you
We bring the discipline of large organizations, sized for yours: clear owners, clear steps, nothing left to chance.
For you
Every process we touch gets a standard, a check and a way to measure it, so improvements hold.
For you
Your systems, access and customer data are protected from day one, not as an afterthought.
For you
Every AI employee has limits, a supervisor and an audit trail, so you stay in control.
For you
We automate what’s ready and keep people on what needs judgement.
This describes our leadership’s professional experience. It is not a record of Firewatch client results, which we publish only when they are measured and approved by the client.
The Firewatch Approach
What’s the Biggest Challenge Holding Your Business Back?
Three quick steps, about a minute. Tell us what’s slowing you down, and we’ll show you where to start.
About a minute. Nothing is sent until you choose to send it.
Know Someone We Should Meet?
How We Work
From first conversation to ongoing management.
How Firewatch finds the friction, fixes the process, puts AI to work and keeps it running, with people in control at every step.
Your journey, in four stages
Before we recommend a solution, we listen.
Your journey with Firewatch, in four stages
Stage
What we do
What you provide
What you get
1Stage 1: Listen and assess
We listen to your biggest challenge, map how the work really runs, measure what it costs, and check your risks and AI readiness.
A short intake, the information we request, and a few scheduled sessions.
Your Growth Blueprint: money leaks in dollars, your risks, your AI Readiness Score and a ranked 90-day plan.
2Stage 2: Decide
We recommend what fits, say what should stay human, and put the scope, timeline and price in writing.
A decision. Nothing goes ahead without your written approval.
A clear scope, agreed milestones and a fixed investment, with no surprises.
3Stage 3: Transform and deploy
We fix and document your processes, set up your platform, then configure, test and launch your AI employees with your team.
A point person, timely approvals and access to the tools we connect.
Working systems, a trained team, and milestones backed by our 90-day promise.
4Stage 4: Run and improve
We supervise your AI employees, handle support tickets, check the system every month and keep improving it.
A short monthly review, and a heads-up when something in your business changes.
A monthly report against your baseline, plus the reviews and specialist time your plan includes.
Nothing is recommended until we agree on what’s really wrong, and nothing is built until you approve it in writing.
The Firewatch operating model
One lifecycle. Four disciplines.
We don't sell a tool and leave. We find what's slowing you down, fix the process, put intelligent systems to work, and keep them running well.
The Firewatch lifecycle runs clockwise through four disciplines: ASSESS, find the friction; TRANSFORM, fix the process; DEPLOY, put AI to work; ASSURE, keep it running. The hand points to the discipline selected in the tabs.
01 / 04
The Firewatch method
Steps in gold belong to the discipline the hand points to.
BUILT ONPEOPLEPROCESSTECHNOLOGYGOVERNANCE
ASSURE · Managed intelligence
Managed after launch.
Your systems need attention after launch. Firewatch stays accountable for the managed scope with ongoing management, oversight and improvement.
After go-live: We review conversations, workflow runs and error alerts every day, and investigate anything unusual before it affects customers.
After go-live: We update scripts, booking rules and routing as your business changes, and answer your team’s questions about how things work.
After go-live: People approve sensitive actions, every step leaves an audit trail, and access is reviewed on a schedule.
After go-live: We apply updates, watch connected systems for changes and repair broken connections so work keeps flowing.
After go-live: Each month you get a report against your baseline, and we agree the next improvements together.
Client Operations · This MonthExample status: 4 workflows monitored
SAMPLE DATA
Waiting for a person2 open
Caller asked about a medicationRouted to clinical staff · AI never gives medical advice
14 minClinic lead
Reschedule outside booking rulesNeeds a person to approve the exception
1 h 05 minFront desk
Example of the view Firewatch clients receive. These are sample figures, not actual client results.
What’s the biggest challenge holding your business back?
Before we recommend a solution, we listen.
AI Workforce
More Work Than Your Team Can Cover?
Hiring isn’t always the first or only answer.
Firewatch looks at the actual work, identifies which responsibilities an AI employee can reliably support, and keeps your people in charge of the rest.
Avery · Follow-up CoordinatorLUMEN SKIN STUDIO · EXAMPLE
A MORNING ON SHIFT
Checked in with yesterday’s clients by phone
Booked a client’s next treatment
A client mentioned unusual redness → handed to your clinical team
Sent aftercare reminders by text
Hear Avery0:16 SAMPLE
EXAMPLE · NOT A LIVE CALL
Find your first AI employee
What would you hand off first?
For solo owners, lean teams and departments covering open roles. Tap the work you’d hand off to meet the AI employee who handles it, and hear it at work.
Firewatch AI workforce
Meet your digital employees.
Each one has a defined job, works inside your existing systems, and hands the work to a person at clear points. Choose a role to see what it handles and hear it at work.
Workforce explorerInteractive
One connected team. Specialized roles.Active: AI Receptionist
SAMPLE RECORDINGAI-GENERATED VOICE
Avery · AI ReceptionistAnswering for an example business
0:000:00
TRANSCRIPT
Illustrative example A pre-recorded sample in Firewatch’s approved “Warm Heart” voice, for a fictional business.
We look at the work first, then show you what it would handle, what stays with your team, and what it would take.
Two ways to deploy
Ready-to-configure or custom-built.
You don’t need to choose. We recommend the right approach after we look at the work.
Ready-to-configure
Established roles, adapted to your business.
Proven AI employee roles configured to your rules, systems and tone, so you can start sooner.
AI Receptionist
Intake Specialist
Scheduling Assistant
Customer Service Agent
Operations Coordinator
Administrative Assistant
Custom
Designed around your specific work.
When your responsibilities don’t fit a standard role, we design an AI employee around your workflows, systems, business rules and operational requirements.
Governance
AI Employees. Real Oversight. Clear Accountability.
Every Firewatch AI employee has a job description, a supervisor, and regular performance reviews.
01Job description
The responsibilities it covers, and what it must never do.
02Access
Only the systems and information the job needs.
03Supervisor
A named person who approves exceptions and sensitive decisions.
04Supervised start
A limited scope at first, reviewed before it takes on more.
05Performance reviews
Regular reporting, corrections and improvements, managed by Firewatch.
What’s the biggest challenge holding your business back?
Before we recommend a solution, we listen.
Firewatch Managed Operations
Run Your Whole Business in One Place.
With a corporate-level team behind you, without the corporate budget.
We find what’s holding your business back, fix how the work gets done, and run it on one coordinated system with you. Here’s what you get, and what it’s worth to you.
Doing nothing has a cost.You’re already paying it.
When the processes aren’t right, every business pays a tax that never shows up on an invoice: missed customers, wasted hours and money that quietly disappears. You can keep paying it every month, or make one investment and stop it.
Missed calls and inquiriesCustomers who called once and went to a competitor.
Hours on repeat workAdmin that software could do while you sleep.
Duplicate subscriptionsTools that overlap, and nobody connecting them.
Redoing the workThe wrong consultant, the wrong hire, the same mistake twice.
Guessing instead of knowingDecisions made without reliable numbers.
Doing every job yourselfThe owner as receptionist, marketer, manager and more.
or
Make the investmentOnce, then managed for you
AI that answers and books every call, day or night
Automations that take the repeat work off your plate
One platform instead of a stack of subscriptions
A diagnosis first, so money goes to the real problem
A monthly report against your baseline
Part-time specialists across five functions, as your plan includes
Estimate your hidden tax
Use your own numbers. Nothing you enter leaves this page.
Your hidden tax, in three partsEach month
Revenue you could recoverMissed inquiries × the share that would buy × customer value
$0
Spend you could avoidThe software you could replace or combine
$0
Time you could free up0 hours a month, valued at your rates
$0
Over a year: $0 in revenue, $0 in spend, and 0 hours of time.
We keep these separate on purpose: recovered revenue and avoided spend are money; freed time only becomes money when you use it.
An estimate from your numbers, not a promise. Your assessment measures the real figures.
And the cost nobody counts.
In most service businesses the owner is the heartbeat. Fighting the same problems every week wears down confidence and momentum, and the whole business feels it. Business health has to be monitored, maintained and improved, like anything else that matters.
What you get
Five functions. One coordinated system.
A corporation has people running operations, marketing, sales, governance and coordination. Most small businesses buy five disconnected services, then coordinate them alone. We run all five together, on one platform.
01
Operations
Clear processes, defined roles and job duties, and a business that runs without everything going through you.
Removes: rework, unclear roles, owner bottlenecks
02
Marketing
Positioning, campaigns, ads, reviews and a website that converts, so you show up accurately and win the right clients.
Removes: wasted ad spend, weak first impressions
03
Sales
An AI receptionist that answers after hours, qualifies leads and books appointments, plus follow-up that never slips.
Removes: missed calls, slow replies, lost leads
04
Governance & compliance
Controls, AI oversight, data protection and records, with extra care for regulated businesses.
Removes: avoidable risk and compliance surprises
05
Coordination
One team connects the systems, tracks the work and makes sure every tool and provider works together, so you don’t have to.
Removes: the hours you spend managing vendors and tools
See every tool in the platform +
Customers & sales
Every contact, conversation and deal in one record.
CRM and sales pipeline
Websites and sales funnels
Forms and surveys
Proposals and contract e-signing
Calls & messages
One inbox and one business phone system for the whole team.
Two-way text and email
Business phone, call menus and call tracking
Online meetings
Inbound fax
AI employees
Supervised AI that answers, follows up and handles routine work.
24/7 AI answering and booking
AI workers for follow-up, intake and CRM updates
AI outbound calls
Website chat assistants
Marketing & reputation
Get found, get chosen and stay top of mind.
Email marketing campaigns
Social posting calendar and comment replies
Ad management
Reviews and reputation management
Website visitor intelligence
Operations
Bookings, work and requests that never fall through the cracks.
Online booking and reminders
Projects and tasks
Support tickets
Automated workflows
Business dashboards
Your brand, your app
A professional experience with your name on it.
Your own branded customer app
Courses and member areas
Help center for your customers
Your option and your AI Readiness Assessment decide which tools are switched on. Each plan includes a monthly usage allowance; usage beyond it is billed at a stated rate.
Review build note (not shown on the live site): this list comes from the platform provider’s published feature list. Each item must be tested in our own account before this page goes live.
See the Four OptionsFrom the $2,500 AI Readiness Assessment to Partner, with the Transformation project, usage allowance and value spelled out.
Our promise
You’re never left alone with it.
Most providers hand you a login and a help article. With Firewatch, someone is accountable for your system every day after launch, and we keep improving it.
Something isn’t working?
Open a support ticket. We get on it right away and you can see where it stands.
Your AI employees are watched.
We monitor them and fix what goes wrong. That’s part of the service.
A monthly system check.
Platform, automations and AI employees reviewed, with a report of what we found and fixed.
Notes on everything.
Every change and decision written down, so nothing lives in one person’s head.
Marketing that’s reviewed.
Campaigns, ads and conversion numbers checked and adjusted.
When results stall, the team steps in.
Specialists review your account and give you a plan to get over the hump.
Continuous improvement
Every month, we ask six questions.
What worked this month?
What didn’t work as expected?
What opportunities did we miss?
What can we improve?
What measurable progress have we made?
What should we prioritize next?
The answers drive monthly reviews, quarterly strategy evaluations and periodic re-assessments, depending on your plan. We run Firewatch the same way.
For established and regulated organizations, Firewatch also works as an advisory partner.
Governance & assuranceAI governance, cybersecurity governance, risk and quality management
Transformation & turnaroundsProcess redesign, stabilization sprints and operational excellence
Fractional leadershipExperienced operations leadership, embedded with your team
Ready to stop paying the hidden tax?
It starts with a conversation about what’s holding you back.
Terms
Pricing & Guarantee Terms
How Firewatch prices, bills and guarantees its work, in plain language. Your signed agreement is the final word; if anything here differs from it, the agreement applies.
Last updated October 2026
Review build note (not shown on the live site): draft for attorney review before launch. Policies marked in your reply need your confirmation.
How pricing works
Firewatch work has up to three parts: a one-time Assessment, a one-time Transformation project to build everything, and a monthly plan fee to run, manage and improve it.
Published prices are starting points. Plans start at $2,500 (Foundation), $5,000 (Growth) and $9,500 (Partner, a founding rate for the first 5 Partner clients; standard $12,500) a month, with Transformation projects from $5,000–$7,500, $10,000–$15,000 and $20,000–$35,000 respectively. Your exact price depends on what your assessment finds and is confirmed in writing before any work begins.
The AI Readiness Assessment
The AI Readiness Assessment costs $3,500 at the standard rate, or $2,500 at the founding rate for our first 20 Assessment clients, paid before it begins. It is built into Foundation, Growth and Partner. It ends with your Growth Blueprint: a report covering operations, risk and recovery, AI readiness, customers, brand and market position, and a ranked plan.
Credit: if you sign a plan or project agreement within 30 days of your results review, the full assessment fee is credited toward your Transformation project. You never pay for the assessment twice.
The 3× Guarantee
If your Growth Blueprint does not identify opportunities worth at least three times the fee you paid, per year ($7,500 at the founding rate; $10,500 at the standard rate), we refund your assessment fee. The guarantee applies to the assessment bought on its own (Option 1), provided all of the following apply:
Fit. The assessment was offered after an introductory conversation confirmed a good fit.
Participation. You completed the intake within 10 business days; shared the information we requested (for example call records, software bills and a revenue range); gave read access to the systems under review; and attended the kickoff, walkthrough and results review.
Claim. You asked for the refund in writing within 14 days of your results review.
Not yet credited. The fee has not been credited toward an implementation.
What counts: estimated yearly savings plus recovered or new revenue identified in your Blueprint, each shown with its assumptions. These are estimates of opportunity, not promises of results.Limits: one guarantee per business. Approved refunds are paid within 30 days to the original payment method.Research: Firewatch may use anonymized, combined findings to improve its methods. We never share anything that identifies your business.
Transformation projects
The Transformation project covers building your platform, processes and AI employees, as described in your statement of work. Build only: the same work handed over to your team, priced at the Transformation project plus 25%, with no monthly Firewatch fee; you cover platform and usage costs.
For Transformation projects under $30,000, the fee is due when work begins. Custom projects from $30,000 are paid in phases tied to milestones, typically a deposit at kickoff and the balance as milestones are delivered, as set out in your agreement.
Work completed before a cancellation is not refundable. Work outside the agreed scope is quoted separately and only begins with your written approval.
Plans
Plans start with a 6-month initial term, then continue month to month. The Launch plan starts with a 3-month initial term.
90-day milestone promise: at kickoff we agree your milestones in writing. If we miss an agreed milestone in your first 90 days of Managed Operations for a reason within our control, your next month of Managed Operations is free. It does not apply to delays caused by missing information, access or approvals on your side, or to events outside our control. One free month per milestone period.
Your level’s inclusions, such as AI employees, specialist time and reviews, are listed on the pricing page and in your agreement. You can move up a level at any time; moving down takes effect at the start of the next billing month after your initial term.
Additional costs
These are stated up front and never added without your agreement:
Usage: each plan includes a monthly allowance of AI voice minutes and texts (Launch 300 minutes and 500 texts; Foundation 600 and 1,000; Growth 1,500 and 2,500; Partner 3,000 and 5,000). Usage beyond the allowance is billed at $0.25 a minute and $0.03 a text.
Ad spend: paid directly by you to the ad platform.
Regulated businesses: the platform’s healthcare-ready plan and its signed data-protection agreement are billed at cost.
Third-party services you choose: billed as agreed in writing.
Billing and payment
Monthly fees are billed in advance each month by ACH bank transfer or card. Implementation and assessment fees are invoiced as described above. Prices do not include applicable taxes.
Cancelling
After the initial term (6 months for Foundation, Growth and Partner; 3 months for the Launch plan), you can cancel a plan with 30 days’ written notice. Fees already paid for a month in progress are not refunded. The assessment refund is covered only by the 3× Guarantee above.
Your data
Your customer data and accounts are yours. If you leave, we help you export your data. How we handle information you share through this website is described in our Privacy notice.
Changes and questions
We may update published prices and these terms. Changes never apply to an agreement already signed until its next renewal, and we give clients at least 30 days’ notice of any price change.
Four options. Each one includes everything before it, and every option starts with your Assessment: the diagnosis that shows what to fix first.
Once = your Transformation project: what we build.Monthly = Managed Operations: what we run.
Option 1Start here
AI Readiness Assessment
We check your whole business before any AI goes in.
Best fit: businesses earning $250K+ that want to know where they stand, and whether they’re ready for AI, before investing.
The diagnosis, on its own. Built into Options 2, 3 and 4.
Once · Founding rate, first 20 clients$2,500Standard $3,500 · Paid once · 3× GuaranteeMonthlyNone
Your money pays for: A full check of your business: what’s costing you and what your risks would cost, in dollars, your AI Readiness Score, and what to fix first. Yours to keep.
What you get from the AI Readiness Assessment
We look at your whole business before any AI goes in. Tap an area to see what we check.
What we check · tap an area
Your processes
How work really flows, step by step: who does what, where it waits, and where the same thing gets typed twice.
Why it matters: You fix the real problem, not just the symptom.
Your processes
How work really flows, step by step: who does what, where it waits, and where the same thing gets typed twice.
Why it matters: You fix the real problem, not just the symptom.
Customer response
Missed calls, how fast new inquiries get an answer, and what happens with follow-up.
Why it matters: Every missed inquiry is money left on the table.
Systems and software
The tools you pay for, what overlaps, what’s paid for twice and what doesn’t connect.
Why it matters: Cut costs and stop entering the same thing twice.
Online presence
Your brand, website, reviews and posting, compared with your competitors.
Why it matters: Clients choose you over cheaper options.
Team capacity
Who is overloaded, what depends on one person, and which tasks don’t need a person at all.
Why it matters: Your people spend their time on work that needs them.
Risk and governance
What happens to your clients if a system or a key person goes down, how long recovery would take, how long you can afford to be down, and how AI would be supervised.
Why it matters: You see what a big company’s risk team would catch, in dollars.
What you get, in one report you keep
Money leaks, in dollars
Map of how work flows
Your measured baseline
Risk and recovery check
AI Readiness Score
Ranked 90-day plan
Ideal customer profile
Brand and market position
Website fixes
Posting plan
Targets for the year
See every part of the report in detail +
Your operations
Where your money leaks, in dollarsWe find the missed calls, wasted hours and doubled-up software, and put a dollar amount on each one.Why it matters: You fix the biggest leak first, not the loudest one.
A map of how your work really flowsStep by step: who does what, where work waits, and where the same thing gets typed twice.Why it matters: You see the real problem, not just the symptom.
Your baseline: today’s numbers, measuredResponse times, admin hours, conversions and more, measured before anything changes.Why it matters: Later, you can see exactly what improved, in numbers.
Your risks, in dollarsWhat happens to your clients if your phones, booking system or a key person goes down: the cost per day, how long recovery would take, and how long you can afford to be down.Why it matters: You protect your clients before something breaks, the way a big company’s risk team would.
Your AI Readiness ScoreWhere AI can safely help first, such as answering phones, posting or assistant work, and what has to be fixed before it goes in. We show you how the score is calculated.Why it matters: We never put AI on top of chaos.
A ranked 90-day planWhat to do first, second and third, starting with what pays off most.Why it matters: No guessing about where to start.
Your growth
Your ideal customer profileWho buys from you, who pays the most, and who to stop chasing.Why it matters: Your marketing reaches people who value what you offer.
Your brand and market positionHow you compare with competitors, through your customers’ eyes.Why it matters: Clients choose you over cheaper options.
Website and conversion fixesWhat to change so visitors reach out instead of leaving.Why it matters: More leads from the traffic you already have.
A posting planWhere to post and how often.Why it matters: You show up where your buyers are, without guessing.
Realistic targets for the yearA revenue goal and the numbers to track every month.Why it matters: You always know whether you’re on track.
Your questions, answered
Is this the same as a plan?
No. Option 1 is the diagnosis on its own, paid once. It isn’t a subscription.
Do I keep the report?
Yes. Your Growth Blueprint is yours, whether or not you go further.
Does the $2,500 count toward anything?
Yes. Move up to Option 2, 3 or 4 within 30 days of your results review, and the full $2,500 comes off that option’s Transformation project.
If I choose Option 2, 3 or 4, do I pay for the Assessment separately?
No. It’s built in. Every option starts with it.
If I move up later, do I pay for another Assessment?
No, never. Your Blueprint already shows what comes next.
Why every option starts here
Most businesses buy tools or hire help for the symptom they can see. The Assessment finds the cause first: where you lose time, money and customers, what each one costs you, and what to fix first. You decide with real numbers, not a sales pitch.
3×
Our guarantee
We find it, or your fee comes back.
If your Blueprint doesn’t identify opportunities worth at least 3× the fee you paid, per year ($7,500 at the founding rate), we refund your assessment fee. This applies to Option 1, the Assessment bought on its own.
Your part: complete the intake within 10 business days, share what we ask for, and attend the kickoff, walkthrough and results review. To claim: tell us in writing within 14 days of your results review.
Guarantee fine print +
Who it’s for
The guarantee applies to assessments we offer after an introductory conversation confirms we’re a good fit.
Your part
Complete the intake within 10 business days, share the information we request (for example call records, software bills and a revenue range), give us read access to the systems we review, and attend the kickoff, walkthrough and results review.
What counts
Estimated yearly savings plus recovered or new revenue identified in your Blueprint, each shown with its assumptions. These are estimates, not guaranteed results.
How to claim
Tell us in writing within 14 days of your results review. Approved refunds are paid within 30 days.
Limits
One guarantee per business. It no longer applies once the fee has been credited toward an implementation.
Research
Firewatch may use anonymized, combined findings to improve its methods. We never share anything that identifies your business.
Uses your number. It shows the break-even point, not a promise of results.
Free 30-minute call · No obligation · You’ll leave knowing your next step
Option 2
Foundation
Get organized and stop losing customers.
Best fit: $400K–$1M, where the owner runs every department. Get your processes documented, automated and covered by your first AI employee, and get your time back to grow.
Includes Option 1: your Assessment
Once · Transformation project$5,000–$7,500Assessment includedMonthly · Managed Operations$2,500/mo
6-month minimum · base commitment $20,000–$22,500, before any usage beyond your allowance
Your money pays for: Your Assessment, built in. We fix your core processes and set up your platform and one AI employee. Then we run, support and report on it every month.
Option 2 · Foundation
Get organized and stop losing customers.
For owner-led businesses running every department themselves.
What you no longer have to do: Stop answering every call, chasing every booking and doing every follow-up yourself. Your first AI employee covers it, so you don’t have to hire for it.
Everything below it, plus this level
Option 4 · PartnerLeadership meeting, specialists in 5 functionsNot in this option
Option 3 · GrowthUp to 3 AI employees, specialist reviews, coachingNot in this option
Option 2 · FoundationPlatform, 1 AI employee, monthly reportThis level
Your Assessment, built in: the full diagnosis and your Growth Blueprint
Your core processes fixed and written down, starting with what your Assessment ranked first
Your platform set up: customers, calls and texts, booking, reviews and forms, in one login
One AI employee built, tested and supervised, for example an AI receptionist that answers, qualifies and books
Two weeks of daily checks after go-live, with your baseline locked in so results can be measured
Includes your Assessment. Already bought it on its own (Option 1)? The $2,500 comes off this when you start within 30 days of your results review.
then
② Run monthly
Managed Operations · monthly
$2,500/month
What we run, every month
Your platform and AI employee running, supervised by a person
Support tickets whenever something isn’t right
A monthly system check
A monthly report against your baseline
Usage included: 600 AI voice minutes, 1,000 texts and up to 2 phone numbers a month. Beyond that: $0.25 a minute and $0.03 a text.
6-month minimum, then month to month.
What it’s worth to you
MoneyRecover the calls and bookings you’re missing, and drop overlapping subscriptions.
TimeBooking, reminders and follow-up run themselves, so admin hours come back every week.
EdgeYou answer first, day or night, while competitors send callers to voicemail.
FreedomCustomers are taken care of even when you step away.
Compare: A full-time receptionist earns about $38,000 a year, about $54,000 with benefits, and covers business hours only (BLS, May 2025). Foundation is $30,000 a year once your Transformation project is done ($35,000–$37,500 in year one, project included). It answers around the clock and does far more than the phone, but your team still handles what it hands off.
90-day milestone promise: at kickoff we agree your milestones in writing, such as your go-live date. If we miss one in your first 90 days for a reason within our control, your next month of Managed Operations is free. Terms apply.
Does it pay for itself? Try your own number.
$
%
Type a number to see your break-even.
Uses your number. It shows the break-even point, not a promise of results.
Not included: Marketing campaign management; Additional AI employees; Custom integrations.
Option 3Most popular
Growth
Turn more inquiries into customers.
Best fit: $1M–$3M with steady demand. Up to three AI employees handle follow-up, so you scale without hiring a bigger team.
Everything in Option 2, plus more
Once · Transformation project$10,000–$15,000Assessment includedMonthly · Managed Operations$5,000/mo
6-month minimum · base commitment $40,000–$45,000, before any usage beyond your allowance
Your money pays for: Everything in Option 2, plus up to three AI employees and your sales pipeline set up. Then a specialist reviews your marketing, ads and conversions every month.
Option 3 · Growth
Turn more inquiries into customers.
For businesses with steady demand, ready to grow.
What you no longer have to do: Follow-up, reminders and pipeline updates run without adding staff, so a small team can handle the work of a much bigger one.
Everything below it, plus this level
Option 4 · PartnerLeadership meeting, specialists in 5 functionsNot in this option
Option 3 · GrowthUp to 3 AI employees, specialist reviews, coachingThis level
Option 2 · FoundationPlatform, 1 AI employee, monthly reportIncluded
Everything in Option 2’s build, including your Assessment
Up to three AI employees built, tested and supervised
Your sales pipeline and follow-up steps set up
Includes your Assessment. Already bought it on its own (Option 1)? The $2,500 comes off this when you start within 30 days of your results review.
then
② Run monthly
Managed Operations · monthly
$5,000/month
What we run, every month
Everything in Option 2’s monthly service
A monthly marketing, ads and conversion review with a specialist
Sales pipeline and follow-up coaching
A quarterly business review
Usage included: 1,500 AI voice minutes, 2,500 texts and up to 3 phone numbers a month. Beyond that: $0.25 a minute and $0.03 a text.
6-month minimum, then month to month.
What it’s worth to you
MoneyMore customers from the same marketing spend, and ad money moved away from what isn’t working.
TimeFollow-up and the pipeline are handled; you step in for the conversations that close.
EdgeA specialist reviews your numbers every month. Most competitors are guessing.
FreedomGrowth that doesn’t depend on you working more hours.
Compare: One marketing manager earns about $167,000 a year, about $239,000 with benefits (BLS, May 2025). Growth is $60,000 a year once your Transformation project is done ($70,000–$75,000 in year one, project included). You get a monthly specialist review, not a full-time manager in your office.
90-day milestone promise: at kickoff we agree your milestones in writing, such as your go-live date. If we miss one in your first 90 days for a reason within our control, your next month of Managed Operations is free. Terms apply.
Does it pay for itself? Try your own number.
$
%
Type a number to see your break-even.
Uses your number. It shows the break-even point, not a promise of results.
Not included: Fractional leadership; Custom software builds.
Option 4
Partner
A fractional corporation behind you.
Best fit: $2M+ or regulated. Leadership and specialists across your departments, without hiring five managers.
Everything in Option 3, plus more
Once · Transformation project$20,000–$35,000Assessment includedMonthly · Founding rate, first 5 clients$9,500/moStandard $12,500/mo
6-month minimum · base commitment $77,000–$92,000 at the founding rate, before any usage beyond your allowance
Your money pays for: Everything in Option 3, built across more of your business. Then fractional operations leadership and specialists in five functions, every month.
Option 4 · Partner
A fractional corporation behind you.
For businesses earning $2M or more, or in regulated industries.
What you no longer have to do: Department-level leadership and specialists without hiring five managers, so you lead the business instead of running every part of it.
Everything below it, plus this level
Option 4 · PartnerLeadership meeting, specialists in 5 functionsThis level
Option 3 · GrowthUp to 3 AI employees, specialist reviews, coachingIncluded
Option 2 · FoundationPlatform, 1 AI employee, monthly reportIncluded
Everything in Option 3’s build, including your Assessment
A larger build: more processes, people and systems
A governance track set up for regulated businesses
Includes your Assessment. Already bought it on its own (Option 1)? The $2,500 comes off this when you start within 30 days of your results review.
then
② Run monthly
Managed Operations · monthly
$9,500/month
Founding rate for the first 5 Partner clients. Standard rate $12,500/month.
What we run, every month
Everything in Option 3’s monthly service
Fractional operations leadership
Specialists in operations, marketing, sales, governance and coordination: up to 20 hours a month, more hours quoted
A monthly leadership meeting and priority support
Usage included: 3,000 AI voice minutes, 5,000 texts and up to 5 phone numbers a month. Beyond that: $0.25 a minute and $0.03 a text.
6-month minimum, then month to month.
What it’s worth to you
MoneyDepartment-level leadership for a fraction of hiring five leads (about $863,000 a year).
TimeLeadership meetings replace firefighting, and decisions are made with real numbers.
EdgeCorporate-grade operations, governance and reporting, at your size.
FreedomA business that runs on systems and a team, so you lead instead of doing everything.
Compare: Hiring five department leads costs about $863,000 a year with benefits (BLS, May 2025; see the math). Partner is $114,000 a year at the founding rate ($150,000 standard) once your Transformation project is done ($134,000–$149,000 in year one at the founding rate). It gives you up to 20 specialist hours a month across those five functions, not five full-time people.
90-day milestone promise: at kickoff we agree your milestones in writing, such as your go-live date. If we miss one in your first 90 days for a reason within our control, your next month of Managed Operations is free. Terms apply.
Does it pay for itself? Try your own number.
$
%
Type a number to see your break-even.
Uses your number. It shows the break-even point, not a promise of results.
Not included: Projects outside the agreed plan (quoted separately).
Free 30-minute call · No obligation · You’ll leave knowing your next step
Launch · founding listFor businesses under $400K
Solo owners and small teams of up to about 5 people who want to run like a bigger business, without hiring one.
$497/mo+ $497 setup fee, paid once · 3-month minimum
Bought separately, all-in-one software ($97–$497 a month) plus an AI receptionist service ($150–$800 a month) already costs about the same, and you still set it up, run it and figure it out alone.
Your business, in one place
A business phone number for calls and texts
One inbox for calls, texts and email
Every customer and lead in one place (CRM)
Calendar and online booking
Ready-made automations, such as texting back missed calls
Your AI employee
One ready-made AI employee from our menu: an AI receptionist, a follow-up and review assistant, or a posting assistant
Set up, tested and governed for you
Your team behind you
A quick readiness check: a questionnaire plus a 30-minute review
A monthly scorecard in plain numbers
The monthly group Boardroom with Firewatch professionals
Support tickets when something breaks
Includes 300 AI voice minutes, 500 texts and 1 phone number a month
Setup: we install your AI employee and automations, connect your number, load your services and common questions, and test everything before it goes live.
Opening soon. Founding members get first access.
Every AI employee we runGoverned AI. We don’t put AI on top of chaos.
Every option starts by checking that your business is ready. Then every AI employee runs under clear rules:
A written job description, a named human supervisor and limits on what it must never do
Every action logged, and a sample reviewed by a person every month
Changes tested and approved before they go live
Access to your systems and customer data limited and reviewed every quarter
Switched off within one business day if anything goes wrong
Your monthly Boardroom
You don’t have to figure it out alone.
Every month, experienced professionals from our vetted specialist network review your numbers: what your AI handled, what it saved, what’s working and what to fix next. You get the data, oversight and direction of a boardroom, without the cost of building one, so you stop making expensive decisions by yourself.
The numbers you’ll see
Calls and messages your AI employees handled, including after hours
Bookings made, and handoffs to your team
How fast new inquiries get a reply, and how many were missed
Admin hours saved
Inquiries that became appointments, and estimated revenue protected
Every number is labeled measured or estimated.
How you get it
Launch: a monthly scorecard and the group Boardroom
Foundation: a monthly report against your baseline, prepared by our team
Growth: a monthly specialist review and a quarterly business review
Partner: a monthly leadership meeting
Prefer to run it yourself? See Build only: we build it, you run it.+
Prefer to run it yourself?Build only
We build it, train your team and hand it over. No monthly Firewatch fee; you cover the platform and usage costs.
Foundation $6,250–$9,375 · Growth $12,500–$18,750 · Partner $25,000–$43,750. Assessment included.
We recommend letting us run it, because AI that nobody watches drifts, breaks quietly and stops paying off.
Compare
Build only
Build + Managed Operations
Who supervises your AI employees
You or your team
A named Firewatch supervisor
When something breaks
You fix it or pay for help
Send a ticket; we fix it
Monthly Boardroom, report and system check
No
Yes
Governance reviews and change control
Your responsibility
Included
Specialists
No
Growth and Partner
Who keeps improving it
You
Firewatch, every month
Bigger build? Custom Transformation projects with several AI employees, integrations, a brand refresh or multiple locations start at $30,000 and are paid in phases tied to milestones, not all up front.
Usage allowance included: every option includes monthly AI voice minutes and texts, shown in its details. Beyond that: $0.25 a minute and $0.03 a text. Also stated up front: ad spend is paid directly to the ad platform; regulated businesses add the platform’s healthcare-ready plan at cost. Full pricing terms.
Because every business loses money in different places. The Assessment finds yours and puts a dollar figure on each one, so what we build is based on your numbers, not a template. Choose Option 2, 3 or 4 and it’s built in. Buy it on its own (Option 1) and it’s backed by the 3× Guarantee.
Will I pay for the Assessment again if I change plans?+
No. You pay for it once. If you start with Foundation and later move to Growth or Partner, there’s no new Assessment fee. Your Blueprint already shows what the next step is.
What if I only want the Assessment?+
That’s Option 1. You keep your Growth Blueprint and its 90-day plan, and you can use it with your own team. There’s no obligation to continue with us.
What does the price include?+
The one-time Transformation project covers building everything. The monthly fee covers running, managing and improving it, plus the people and support in your option. Each plan includes a monthly allowance of AI voice minutes and texts; usage beyond it is billed at a stated rate. Ad spend is paid directly to the ad platform. Nothing else is added without your written approval.
How long is the commitment?+
Foundation, Growth and Partner start with a 6-month term; the Launch plan starts with a 3-month term. After that, plans continue month to month, and you can cancel with 30 days’ written notice.
Why not just buy the software?+
Software gives you tools, then you set them up, connect them and manage them yourself. We diagnose what’s wrong, fix the process, run the system and stay accountable for results.
The math
What it would cost to hire these five functions yourself.
Five full-time hires, or part-time specialists coordinated by one team. Here’s the math, and what’s different.
Cost of hiring five department leads compared with Firewatch
Founding rate for the first 5 clients ($150,000 standard), + one-time Transformation project
Up to 20 specialist hours a month across all five functions
The platform and supervised AI employees
Support tickets, monthly checks and reports
No recruiting, payroll, benefits or turnover
Compare with other options +
Option
Typical cost
What you get
Who does the work
After launch
All-in-one software
About $100–$600 a month
Tools: CRM, texting, reviews, sometimes AI
You and your team
Help articles and a support queue
AI agency
Varies; usually a one-time build
An AI agent or chatbot
The agency, for the build
Often on your own
Fractional COO
About $3,500–$5,000 a month
One experienced leader
The consultant advises; your team executes
Advice, no systems
Hiring five department leads
About $863,000 a year
Full-time leads for all five functions
Your new hires
Recruiting, payroll and turnover
Firewatch Managed Operations
From $2,500 a month + a one-time Transformation project
Diagnosis, process fixes, the platform, AI employees and specialists
Firewatch, with you in control
Tickets, monthly checks, reviews and specialists
Typical costs are general market ranges for each type of provider, not quotes from any specific company.
Salaries are U.S. median pay (hourly median × 2,080 hours), Bureau of Labor Statistics, May 2025. Benefits are about 30% of total employer compensation costs (BLS, June 2026). Firewatch specialists work on your business part-time, on the priorities your assessment sets; they are not five full-time employees.
Ready to see your numbers?
Book your Assessment call, or start with a conversation.
FAQ
Questions, answered.
Straight answers about pricing, the assessment, working with us and your data, before you ever get on a call.
Pricing & payment
What does the price include?+
The one-time Transformation project covers building everything. The monthly fee covers running, managing and improving it, plus the people and support in your option. Each plan includes a monthly allowance of AI voice minutes and texts; usage beyond it is billed at a stated rate. Ad spend is paid directly to the ad platform. Nothing else is added without your written approval.
How long is the commitment?+
Foundation, Growth and Partner start with a 6-month term; the Launch plan starts with a 3-month term. After that, plans continue month to month, and you can cancel with 30 days’ written notice.
What are founding rates?+
Our first clients get today’s prices: the AI Readiness Assessment at $2,500 for the first 20 clients ($3,500 standard), and Partner at $9,500 a month for the first 5 Partner clients ($12,500 standard). Foundation and Growth prices are the same for everyone.
Is there an option for smaller businesses?+
Yes. The Launch plan is for businesses under $400K a year: $497 a month plus a $497 setup fee, with a 3-month minimum. You get your platform, one ready-made AI employee, a monthly scorecard and the group Boardroom. It opens soon; join the founding list on the Pricing page.
Can I pay in phases?+
Yes, for larger builds. Custom projects from $30,000 are paid in phases tied to milestones, typically a deposit at kickoff and the balance as milestones are delivered.
Can I move to another option later?+
Yes. You can move up at any time, with no new Assessment fee. Moving down takes effect at the start of the next billing month after your initial term.
The AI Readiness Assessment & guarantee
What do I get from the AI Readiness Assessment?+
Your Growth Blueprint: where you lose money, in dollars; a map of how your work flows; your measured baseline; a risk and recovery check (what happens if a system or a key person goes down, and how long you can afford to be down); your AI Readiness Score; a ranked 90-day plan; plus your ideal customer profile, brand and market position, website fixes, a posting plan and targets for the year.
How does the 3× Guarantee work?+
If your Growth Blueprint doesn’t identify opportunities worth at least 3× the fee you paid, per year ($7,500 at the founding rate), we refund your assessment fee, as long as you complete your part: the intake, the information we request and the scheduled sessions. It applies to the AI Readiness Assessment bought on its own (Option 1). See the full terms.
What does “credited toward your Transformation project” mean?+
If you move up to Foundation, Growth or Partner within 30 days of your results review, the full assessment fee comes off that option’s Transformation project. You never pay for the assessment twice.
Can I start without an assessment?+
Every option starts with it: it’s built into Foundation, Growth and Partner, because it’s how we find the real problem. If your need is already clear, for example a single AI receptionist, we can scope it directly.
Working with Firewatch
How fast will I see results?+
Your plan sets milestones from day one, and we report against them every month, starting from the baseline in your Blueprint. You’ll see what changed, what it’s worth and what’s next.
What do I need to do?+
Share how your business runs, approve the plan and each AI employee’s job, and join a short monthly review. We handle the rest.
Why not just buy the software?+
Software gives you tools, then you set them up, connect them and manage them yourself. We diagnose what’s wrong, fix the process, run the system and stay accountable for results.
Do you work with my industry?+
We focus on healthcare and aesthetics, logistics and distribution, financial services and professional services, and work with other service businesses too. Your assessment adapts to how your industry works.
What happens after I send a request?+
A member of the team reviews your answers personally, then contacts you at the time you prefer to arrange a conversation. No preparation needed, and no obligation.
AI employees, data & security
What if an AI employee makes a mistake?+
Every AI employee has a job description, limits and a supervisor on your team, and hands sensitive matters to a person. We monitor them, and anything that goes wrong is fixed as part of your support. Open a ticket and we’re on it.
Do I own my data?+
Yes. Your customer data and accounts are yours. If you ever leave, we help you export your data.
Is my information secure?+
Each AI employee and team member gets access only to what the job needs. Regulated businesses get the platform’s healthcare-ready setup under a signed data-protection agreement, plus governance reviews.
Still have a question?
Ask us directly. Tap the mic and just talk, or type it.
Starting points for a conversation, not a diagnosis of your business.
Client result
A business like yours, start to finish.
See your business transformed
Pick your industry. Watch the friction come out.
A real workflow, before and after Firewatch. Orange marks where time and customers get lost. Gold marks work an AI employee takes on. Grey marks where a person stays in charge.
Illustrative example Tap to compareSwitch between how the work runs today and with Firewatch.
Industry
FrictionAI employeePerson in charge
AI employees
Hear AI employees for this industry.
Real recordings in Firewatch’s approved voice, for example businesses.
What’s the biggest challenge holding your business back?
Before we recommend a solution, we listen.
Operational Intelligence · Managed AI
Operational Intelligence · Managed AI
Find What’s Costing You.Fix It With AI.Keep It Running.
We help businesses reduce operational friction, automate repetitive work, deploy AI-powered employees, and build smarter systems. From implementation to ongoing management and governance, Firewatch handles the technology behind better business performance.
Your business runs. It just runs harder than it should.
Most of the work that wears teams down isn't hard. It's repeated, scattered across systems, and invisible until something slips. Tap a problem to see what it costs and what changes.
The problem
Calls come in during appointments, over lunch and after hours. They go to voicemail, and many callers never leave a message.
The business cost
Missed inquiries, callers who book with a competitor, and staff time spent returning calls to people who have already moved on.
What changes with Firewatch
Every call answered. Every inquiry captured.
An AI Receptionist answers day or night, captures the details, books by your rules and routes anything sensitive to your team.
Whether it’s just you, a lean team wearing several hats, or a department covering open positions, routine work waits while your people stretch to cover it.
The business cost
Slower service, follow-ups that slip, tired staff, and growth limited by what your team can physically get to.
What changes with Firewatch
More coverage, with your people in control.
Hiring isn’t always the first or only answer. We look at the actual work, identify which responsibilities an AI employee can reliably support, and keep your people in charge of the rest.
Every Firewatch AI employee has a job description, a supervisor, and regular performance reviews.
Tell us where the friction is. We'll point you to the kind of help that fits and carry your answers into the demonstrations below, so you never answer twice.
Optional. About 30 seconds. Nothing is sent until you ask us to get in touch.
Industries we serve
Built for how your industry actually works.
Same disciplined method, tuned to the vocabulary, rules and workflows of your sector.
Recorded demonstrations and verified client results will appear here as they are published. We never show invented numbers, logos or testimonials.
Team & credibility
Operators first. Technologists second.
Firewatch is led by people who have run operations, managed quality and governed technology inside large organizations.
Operations & turnaroundsProcess redesign and performance recovery
AI deploymentDigital employees and intelligent systems
CybersecuritySecure integrations and access control
Quality & governanceControls, oversight and responsible AI
PORTRAIT TO BE SHOT
[Name][Title] · [Verified credentials]
PORTRAIT TO BE SHOT
[Name][Title] · [Verified credentials]
PORTRAIT TO BE SHOT
[Name][Title] · [Verified credentials]
Client Results
How NWME Aesthetics turned missed calls into booked consultations.
NWME Aesthetics, Natural Way to Medically Enhance · Med spa · Carrollton and Dallas, TX · Founder Apryl Witherspoon, MSN, APRN, FNP-C
The result
Every call is captured, even after hours. Qualified clients book a consultation, and Apryl turns consultations into booked services. The overlap we removed saves money, and the whole process is simple.
The problem
Calls were missed, especially after hours; overlapping services were costing money; and the brand looked inconsistent.
Jerome now presents as an established leader in his market, with a brand he’s proud to put his name on. Every inquiry is captured and followed up.
The problem
A generic brand and a very basic website that didn’t capture or follow up on leads.
What we delivered
Market research and positioningLive
New identity: logo, colors and voiceLive
Rebuilt website with lead captureLive
Follow-up workflowsLive
Hosting and updates by FirewatchLive
Results
Measuring now We’ll publish numbers once there’s enough data to report honestly.
The brand, before and after
Before
A generic monogram in a rope border: it named the agency but said nothing about protection or trust.After
A shield built from his initials: protection, stability and authority, the promise an insurance client is buying.
How he shows up, before and after
Before
A text-only flyer: centered paragraphs, no photo and no clear next step.After
One premium look with his photo, a clear promise and a scan-to-connect code.
Brand concept
The new identity carries from the office wall to business cards and team apparel, so every touchpoint says the same thing: an established agency you can trust.
How we did it
Assess
Researched his market and competitors to find where he could stand out and lead.
Transform
Repositioned the agency and built a new identity: logo, colors and voice.
Deploy
Rebuilt his website into one professional home, with a lead capture form and follow-up workflows.
Assure
Firewatch hosts the site and keeps it updated.
Want results like these?
Every engagement starts with a conversation about what’s costing you.
